Publishing Case:
Chris is a Data Analyst for the Advertising department of XYZ Publishing. He has the banner ads from this year’s holiday campaign. He is interested in analyzing what generated the highest click-through rates for the company. Chris has previously downloaded and installed TANDEM to his desktop tool. Chris drag-and-drops his folder of ads onto the TANDEM interface. A progress bar appears. A .csv file is generated in the backend to store the output. The completion page gives Chris a downloadable CSV. ...
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